Hein Thit, Trade Show & Marketing Coordinator
As the Trade Show & Marketing Coordinator for a locally owned jewelry wholesaler, Hein’s BtoB role focuses on business development by promoting his company’s merchandise to BtoC jewelry stores. By positioning his company as a premier wholesaler that specializes in fine gems and precious stones, Hein is able to increase traffic to his company’s booth at domestic tradeshows and ultimately expand his customer base.
Hein uses his degree in Classics and Archeology, plus his experience as an intern for the Metropolitan Museum of Art’s Lost Kingdoms exhibit, to understand fashion trends and the history of fine jewelry. His department is the perfect size for him to gain experience in a variety of marketing strategies and tactics, and he considers his ability to learn on his own to be invaluable. Follow Hein on Twitter @Haynthit, and read more about how he parlayed his experience in ancient art, technology and fashion into a successful marketing career:
On school:
I was a classics major with a focus in archaeology - the social sciences are very under appreciated. Archaeology helps you understand ancient people; for instance, you see a certain trend in jewelry or pottery shape, which is confirmed by what you find in burial sites from a certain time period, but then there’s a cultural shift and you see different jewelry and a new pottery shape. As an archaeologist you try to understand what causes these changes: new immigrants, influence from a more advanced civilization, etc. I feel like you can apply a lot of the ideas in studying trends in fashion today, although fashion now evolves much quicker.
On tools and resources:
I use the entire Microsoft suite, especially Excel. I work for a small company, so I have to know several programs to start a project and bring it to completion by myself. Some of my skills are self-taught. I also do some simple photo editing in Photoshop but work with a graphic designer to design flyers, catalogs or posters.
Advice:
If you’re interested in something, work in the department office and get to know your professors. They have the best connections and know a thing or two about life. Find people who are interested in the same things as you, regardless of what it is.
How he gets his news:
I try to keep up with all the newsletters I receive from trade shows because they always have more opportunities to get my products out there or provide access to more shows.
Hein uses his degree in Classics and Archeology, plus his experience as an intern for the Metropolitan Museum of Art’s Lost Kingdoms exhibit, to understand fashion trends and the history of fine jewelry. His department is the perfect size for him to gain experience in a variety of marketing strategies and tactics, and he considers his ability to learn on his own to be invaluable. Follow Hein on Twitter @Haynthit, and read more about how he parlayed his experience in ancient art, technology and fashion into a successful marketing career:
On school:
I was a classics major with a focus in archaeology - the social sciences are very under appreciated. Archaeology helps you understand ancient people; for instance, you see a certain trend in jewelry or pottery shape, which is confirmed by what you find in burial sites from a certain time period, but then there’s a cultural shift and you see different jewelry and a new pottery shape. As an archaeologist you try to understand what causes these changes: new immigrants, influence from a more advanced civilization, etc. I feel like you can apply a lot of the ideas in studying trends in fashion today, although fashion now evolves much quicker.
On tools and resources:
I use the entire Microsoft suite, especially Excel. I work for a small company, so I have to know several programs to start a project and bring it to completion by myself. Some of my skills are self-taught. I also do some simple photo editing in Photoshop but work with a graphic designer to design flyers, catalogs or posters.
Advice:
If you’re interested in something, work in the department office and get to know your professors. They have the best connections and know a thing or two about life. Find people who are interested in the same things as you, regardless of what it is.
How he gets his news:
I try to keep up with all the newsletters I receive from trade shows because they always have more opportunities to get my products out there or provide access to more shows.