Jamie Chlebowski, E-commerce Coordinator, HBO
As the E-Commerce Coordinator for HBO, Jamie’s responsibilities impact everything from strategic digital marketing and social media to public relations and product development. Previously, she was an On-Air Planner for HBO and held internships at Walt Disney Studios Motion Pictures and Six Flags, Inc.
Jamie studied at New York University and majored in Media, Culture, and Communications and minored in Producing. Find her on LinkedIn here, and read more about Jamie's career and why she believes networking is rewarding.
On school:
I studied Media, Culture, and Communications and was a Producing Minor at New York University. My coursework focused on the entertainment industry (television, film, online) and marketing. The courses that were most relevant to my career were the practical marketing classes where we focused on case studies and put theory into practice.
On internships:
Entering my junior year, I saw a posting for an internship position with Walt Disney Studios Motion Pictures through Allied Integrated Marketing advertised on NYU’s Careernet (my school’s online careers Web portal). The hiring manager reached out a few weeks later for an in person interview and I accepted the position and stayed in the role for my last two years of school. While in this role, I supported the Field Marketing department executing national and NYC based promotions, stunts and events for over 20 films including Alice in Wonderland, The Princess & the Frog, and Tangled. My favorite projects allowed me to coordinate and execute college demographic marketing campaigns, promotions, and screenings for Toy Story 3 and Winnie the Pooh.
Working in this position for four semesters allowed me to take on added responsibility as time went on and I formed close relationships with my fellow interns (since projects were both collaborative and independent in nature) and supervisors who become close mentors and helped me navigate my full time job search. This internship prepared me for my first full time position, teaching me professionalism, how to manage priorities while juggling multiple tasks simultaneously, and provided insight into entertainment marketing operations and processes at a film studio.
On first jobs:
My first full time role was On-Air Planner at HBO. The role was brought to my attention by a recruiter who I was working with while I was interning in the Consumer Marketing department during my senior year. I stayed in this role for 11 months and my day-to-day consisted of planning daily program logs for 8 multiplex channels on the Cinemax service and implementing promotional strategies that entertained viewers and raised awareness of upcoming programming and the Cinemax brand.
On her current job:
My main responsibility is to grow HBO SHOP revenue through managing the day-to-day marketing and operations for HBO’s global e-commerce business. Whether I’m evaluating the performance of a specific promotion, developing exclusive product for the HBO SHOP, conducting HBO brand training with our customer service agents, or strategizing our in season promotional plans for Silicon Valley, my role requires me to wear several hats and I like that it’s both creative and strategic in nature. My favorite aspect of the position is collaborating with internal & external stakeholders to develop and execute weekly email campaigns, online marketing, social media referrals, public relations and content site placements. Working on Game of Thrones for the past four seasons and building our licensing program from the ground up has been an incredibly rewarding and amazing learning experience!
Advice:
Be proactive and seek out internships and opportunities that you are interested in gaining exposure to! Challenge yourself by trying something new; internships are a great way to gain practical experience in a short amount of time to know whether you could envision yourself in a full time role at an organization. Build relationships with your internship supervisors, classmates (your future colleagues!), professors, and guest speakers and don’t be afraid to seek out advice. Listen, be curious, and ask appropriate questions. Surround yourself with mentors you look up to and whose careers you would want to follow.
Networking sometimes isn’t easy but it is rewarding to put your self out there and make genuine connections. I’ve found that people do want to help other people and you have nothing to lose by reaching out and trying to build a relationship. You never know where an opportunity might present itself!
On the biggest news in her industry and how she gets her news:
I regularly read Hollywood Reporter, Deadline, Adweek, AdAge, Cynopsis, and SSN Insider for industry news. It’s an exciting time for the e-commerce industry with television commerce (shopping from your tv) and Mobile commerce (shopping from your phone) at our fingertips.
Jamie studied at New York University and majored in Media, Culture, and Communications and minored in Producing. Find her on LinkedIn here, and read more about Jamie's career and why she believes networking is rewarding.
On school:
I studied Media, Culture, and Communications and was a Producing Minor at New York University. My coursework focused on the entertainment industry (television, film, online) and marketing. The courses that were most relevant to my career were the practical marketing classes where we focused on case studies and put theory into practice.
On internships:
Entering my junior year, I saw a posting for an internship position with Walt Disney Studios Motion Pictures through Allied Integrated Marketing advertised on NYU’s Careernet (my school’s online careers Web portal). The hiring manager reached out a few weeks later for an in person interview and I accepted the position and stayed in the role for my last two years of school. While in this role, I supported the Field Marketing department executing national and NYC based promotions, stunts and events for over 20 films including Alice in Wonderland, The Princess & the Frog, and Tangled. My favorite projects allowed me to coordinate and execute college demographic marketing campaigns, promotions, and screenings for Toy Story 3 and Winnie the Pooh.
Working in this position for four semesters allowed me to take on added responsibility as time went on and I formed close relationships with my fellow interns (since projects were both collaborative and independent in nature) and supervisors who become close mentors and helped me navigate my full time job search. This internship prepared me for my first full time position, teaching me professionalism, how to manage priorities while juggling multiple tasks simultaneously, and provided insight into entertainment marketing operations and processes at a film studio.
On first jobs:
My first full time role was On-Air Planner at HBO. The role was brought to my attention by a recruiter who I was working with while I was interning in the Consumer Marketing department during my senior year. I stayed in this role for 11 months and my day-to-day consisted of planning daily program logs for 8 multiplex channels on the Cinemax service and implementing promotional strategies that entertained viewers and raised awareness of upcoming programming and the Cinemax brand.
On her current job:
My main responsibility is to grow HBO SHOP revenue through managing the day-to-day marketing and operations for HBO’s global e-commerce business. Whether I’m evaluating the performance of a specific promotion, developing exclusive product for the HBO SHOP, conducting HBO brand training with our customer service agents, or strategizing our in season promotional plans for Silicon Valley, my role requires me to wear several hats and I like that it’s both creative and strategic in nature. My favorite aspect of the position is collaborating with internal & external stakeholders to develop and execute weekly email campaigns, online marketing, social media referrals, public relations and content site placements. Working on Game of Thrones for the past four seasons and building our licensing program from the ground up has been an incredibly rewarding and amazing learning experience!
Advice:
Be proactive and seek out internships and opportunities that you are interested in gaining exposure to! Challenge yourself by trying something new; internships are a great way to gain practical experience in a short amount of time to know whether you could envision yourself in a full time role at an organization. Build relationships with your internship supervisors, classmates (your future colleagues!), professors, and guest speakers and don’t be afraid to seek out advice. Listen, be curious, and ask appropriate questions. Surround yourself with mentors you look up to and whose careers you would want to follow.
Networking sometimes isn’t easy but it is rewarding to put your self out there and make genuine connections. I’ve found that people do want to help other people and you have nothing to lose by reaching out and trying to build a relationship. You never know where an opportunity might present itself!
On the biggest news in her industry and how she gets her news:
I regularly read Hollywood Reporter, Deadline, Adweek, AdAge, Cynopsis, and SSN Insider for industry news. It’s an exciting time for the e-commerce industry with television commerce (shopping from your tv) and Mobile commerce (shopping from your phone) at our fingertips.